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A simple, successful approach to visitor segmentation at heritage attractions

Happy visitors, preferably lots of them, are essential to success at almost all heritage attractions. Whether your goal is to make money or to turn hearts and minds to a conservation cause, the...

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Three storytelling secrets to improve your heritage interpretation

Interpretelling draws on the ancient art of storytelling to make contemporary heritage communication more effective. Storytelling contains several important lessons for interpreters. Here are three of...

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